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The biggest human experiment
Why ?
We embarked on a mission to capture the beauty of laughter
There is more than 8 Billions people on Earth, and we think their laugh is what makes them all unique.
Laughter is a universal language that transcends cultural barriers and brings people together.
The Concept
So here is the concept, find that laugh in every one of us, capture it and archive it.
Laughter being a reflex, opposed to posing for pictures or acting, it reveals the real self in everyone of us.
The human race has one really effective weapon, and that is laughter.
